Let’s Call That a Trial Run…
Just how January-ish was your January? I sound a bit like a broken record, but I just feel like it was the slowest, quietest month of all time!
In many ways, I came to really love the slower pace that the first month of the year brought on. My husband laughed at me every time I told him I was “wintering”, usually with a blanket wrapped around me, a cup of hot tea in hand. I also adopted a new morning routine that has completely changed things for me (more on this to come), and I just genuinely really enjoyed being home more often with my family around. From my personal life side of things, I wholeheartedly loved my new approach with January. Maybe I will find myself even looking forward to it in the new year. Maybe.
But the restful piece aside…I’d say it was a tougher month as a business owner. My quiet was probably similar to others’ versions of quiet too, I wondered.
The world felt quiet.
Once I got my feet on the ground with my some of my goals for Golden in 2025, I got excited and got to work talking about some of our new offerings with my network and potential clients. I hosted two days of Free Golden Mini Power Hours, and was able to have some awesome conversations with fellow entrepreneurs, each with big visions for the businesses close at hand. It was exciting and invigorating. Nothing makes me more amped than talking to small business owners with big ideas…I just always want to dive right in. But what I was faced with, was not a ton to dive into. From my perspective, business was quiet, and that honestly felt challenging….especially when I was so ready to get to it.
I took the quiet as a Universal sign to lay low and embrace it. The last straw was when I spilt my nearly full bottle of water on my laptop. It was a goner. Nothing quite says “January” like a fried computer, turned paper weight. I had to give in, the Universe was speaking so loudly and clearly. Back to my blanket and tea. Back to wintering.
And then today, as I was scrolling my social, I saw a post that made me pause. It was titled, “January was an investment month”. It made me snicker…so true, right? What a great perspective on what might have been a not-so-ideal month. Maybe business was slow for you too. Maybe it was hard to bounce back from the holidays. Maybe you are not in a great headspace. So, I say we adopt this mentally. It was an investment. Or better yet…a trial run. A free month. No risk, money back, guaranteed.
AND we made it through!
I hope that with the start of February, you are feeling some amazing new month energy. I know I have still got so much excitement on how I want to serve Golden clients this year, especially with our new Brand Design offering. This has been a missing piece of our puzzle, and now things feel so much more complete from our offerings side of things. And there’s only more coming, with my vision for Golden to become a full-service branding agency, start to finish.
For you and your businesses…I hope the same thing. I hope you feel ready to put that trial month behind you and fully tackle the year ahead with your goals at hand. There are so many factors we cannot handle personally, but remembering that are also so many things we do have control over is the Big Boss Energy we all need to hold onto.
If you need a boost, here are a few prompts that might help you decide on the next best step for your business:
How are your offerings holding up? Are there new products or services you feel might complete your customers’ needs and wants?
Do you have marketing strategies in place to boost your top selling offerings?
Is there a gallery of on-brand content on hand to support your marketing efforts?
How is your customer’s brand exerience? Is there room to brush up on your offerings to improve their experience in working with you?
Does seasonality alter your business, and if so, are you ready for what’s next?
For each of us, there are customized ways in which we can tackle this year in business. What makes sense for me and what makes sense for you could very well be different things. This is why talking it out is always so helpful! Take advantage of my free consultation calls anytime…seriously, I LOVE talking business. Let’s discuss your goals, those big dreams, your favorite tea, whatever!
If you know that 2025 is the year you want to get your brand to the next amazing level, here are some of the best ways our team can strategically and creatively get you to where you want to be.